What is it that you really want?  To be loved.  What is it that the other with whom you are interacting, be they friend, lover, or perceived foe really wants?  To be loved.  Substitute now the word acknowledged, or appreciated, or heard for the word loved.  It is all the same, is it not?  And is that so hard to do — to appreciate, acknowledge, hear another?  It is challenging for the ego, when ego is all wrapped up in the self.  It is not so challenging when one makes a decision from the soul level to let the soul shine.  The soul knows nothing of self-ishness.  The soul knows only that it is here to love, not to get love.  The soul knows that getting results naturally from giving.  Basic lessons, these, yet so little application.  Big rewards arise from little changes.  Think about it, why don’t you?  You are so very loved already and always.